foto: Rene Riisalu

Achieving the objectives using

social media marketing techniques:

i.e., strategy, creative solutions, design, applications, promotions, training, etc.

Awards

Golden Egg (Kuldmuna) 2013

  • Digital Advertising Campaign, Category Golden Egg
  • Project: 100 reason to live in Estonia
  • Client: Office of the President
  • Creative Director: Marko Saue
  • Creative Director: Henry Algus

Golden Egg (Kuldmuna) 2012

  • Digital Advertising Campaign, Category Golden Egg
  • Project: Launch of Post24
  • Client: Estonian Post, Kristi Jõeäär
  • Creative Director: Marko Saue
  • Creative Director: Henry Algus

Golden Egg (Kuldmuna) 2012

  • Digital Advertising Campaign, Category Bronze Egg
  • Project: Launch of Mobile Banking
  • Client: SEB, Siim Saare
  • Creative Director: Marko Saue
  • Developer: Henry Algus

Digitegu 2012

  • Social Media Category Winner
  • Project: Travel Game Ooolala.ee
  • Client: Ooo-la-la Planet OÜ, Nadim Taobi
  • Creative Director: Marko Saue
  • Developer: Henry Algus

Turundustegu 2011

  • Digital Category Winner
  • Project: Launch of Mobile Banking
  • Client: SEB, Siim Saare
  • Creative Director: Marko Saue
  • Developer: Henry Algus

Eesti Internetiauhind 2011

  • B2C Viral/ VOM Bronze
  • Töö: Tele2 Like viral
  • Klient: Tele2
  • Creative Director: Marko Saue
  • Developer: Henry Algus

Eesti Internetiauhind 2011

  • B2C Social Media Application Bronze
  • Töö: SEB stipping
  • Klient: SEB
  • Creative Director: Marko Saue
  • Developer: Henry Algus

Eesti Internetiauhind 2010

  • B2C Social Media Silver
  • Project: Kingakaubamaja.ee marketing
  • Client: Kingakaubamaja.ee, Olesija Roos
  • Creative Director: Marko Saue
  • Developer: Henry Algus

Portfolio

Since September 2010, we have accomplished the following for our customers:

  • organised over 100 campaigns
  • gathered over 450 000 fans on Facebook
  • placed Facebook banners for more than 100 000 €

Launch of Post24

A campaign game allowing to win gift cards daily, attracting 40,000 fans in 3 weeks!

Ooolala.ee

1 click on Facebook to join the online store of Ooolala.ee. Over 10,000 people joined.

Baltic Miles

To enable joining the client programme for members, hundreds of people were given Baltic Miles points daily.

Office of the President

Mr Toomas Hendrik Ilves announced a contest 100 Advantages of Estonia, which gathered more than 1,000 reasons why Estonia is a good place to live!

If P&C Insurance

Ordinary people were able to apply for funding to improve their home security. If Insurance supported selected project with €2,000.

SEB Mobile Bank

During the launching campaign, SEB followers were able to test a mobile banking application on their mobile phones and provide valuable feedback to ensure product development.

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Clients

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Services

!Social Media Marketing Strategy

In order for Facebook marketing to be successful, it is crucial to realise why and what is to be achieved through this channel. Let us develop a strategy together to understand which use of Facebook and what kind of communication will help achieve most goals - how to make the invested time and money earn back effectively.

\Facebook Banner Media Planning

Facebook advertising enables highly accurate targeting and reaching the right target group. Using banners, it is possible to buy page visits, attract fans, and support sharing posts on walls. A well-optimised banner campaign results in cheaper click rates and, thus, more results for the same amount of money.

,Organising Campaigns

Facebook campaigns are organised for many different purposes. First of all, to establish a fan base, to introduce the company, to establish a positive image, to encourage word-of-mouth marketing, to increase sales, etc. We offer complete effective solutions, such as concept, design, development, administration, banners, and statistics.

wTraining and Consulting

Once the strategy has been developed and the initial campaign has established a fan base, the future success depends on the creation of content and targeted communication with fans. We train Facebook administrators to deal with that on a daily basis so that the fans would feel valuable and appreciated to help the company achieve its goals.

Gigs

2012

  • 15.11 Institute of Marketing, Internet Marketing
  • 27.09 Heateenindus.ee, Service and Sales Conference 2012
  • 20.09 Best Internet, Digitegu 2012: Finalists
  • 01.06 Tallinn SocialFest, Social Media Marketing Strategies
  • 18.05 Pärnu Marketing Conference, Emotional Shopping
  • 24.04 Estonian Training and Conference Centre, Facebook Timeline

2010

  • 18.11 Product Development Day for the Association of Estonian Food Industry
  • 28.10 Best Internet, Vilnius, Overview of Estonian Social Media Marketing
  • 16.09 Best Internet, Tallinn, Social Media Marketing Report

2011

  • 08.10 First Motion Lab Workshop, Strategic Social Media Marketing
  • 28.09 Best Internet, Social Media Marketing Report
  • 15.09 Estonian Training and Conference Centre, Facebook Training 2.0;
  • 09.06 Tallinn Airport Staff Training, Facebook Marketing
  • 04.06 Elite Camp of Internet Marketing, Social Media Campaigns
  • 31.05 EAS Staff Training, Facebook Marketing
  • 25.05 Ministry of Culture Staff Training, Facebook Marketing
  • 29.03 Estonian Training and Conference Centre, Facebook Training

2009

  • 17.09 Best Internet, Tallinn, Viral Marketing

References

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“Considering the limited resources, Marko was able to attract 6.5 thousand fans to KOTA's page on Facebook in 10 days. Goal would be my first choice in terms of social media challenges.”"

Ivar Siimar, WNB, KOTA

“As for myself, every co-operation is based on mutual understanding, abundance of creativity, and logical thinking - all of this coupled with organic humor. Goal has everything as well as table football in the kitchen of their office and even crisp beverages in the fridge ;)"

Rain Porss, Manager of Communications of If P&C Insurance

“Goal Marketing excels in innovation, optimism, and excellent service. They help do the right things at the right time in the right place."

Urmas Kõiv, Founder and Director of InnoEurope and Heateenindus.ee

“Working together with Goal has been successful and inspiring. Goal helped develop a strategy and unique campaigns that quickly turned Tele2's Facebook page into a media channel with an impressive number of followers, from scratch."

Kersti Gorstov, Former Director of Communications of Edelraudtee and Tele2

“Just regular guys who listen to you, think, recommend, and proceed. However, the results are extraordinary. As well as the working process itself."

Timo Hartikainen, Marketing and Communications Manager of Starman

“GOAL, i.e., Marko Saue, for the Estonian Training and Conference Centre, is the same as FB Estonia FATHER."

Marge Arians, Project Manager of the Estonian Training and Conference Centre

Partners

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Team

g

Marko Saue

Creative Director

552 5757
marko@goal.ee
Skype: jaamataga

Mart Prööm

Project Manager

5621 5985
mart@goal.ee
Skype: martproom

Toomas Tartes

Designer

5356 5080
toomas@goal.ee
Skype: toomastartes

Contact

Goal Marketing OÜ

Tartu mnt 51-17, Tallinn 10115

facebook.com/goalmarketing
marko@goal.ee
+372 552 5757

E-R 10-18

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